Is your marketing really working?
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Newspaper Ads
Declining audience
Hard to stand out
Gets thrown in the bin
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Radio
Expensive
ONLY lasts for 30 seconds
Easily forgotten
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Billboards
Very Expensive
Not interactive or engaging
Most get ignored
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Paid Digital Ads
Can be expensive
No emotional engagement
Too intrusive – a turn off
![](https://www.sponsure.com/pages/wp-content/uploads/2017/07/icon05.png)
Gets less than 10% open rate
Lost – 246 billion emails will be exchanged it 2019
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Direct Mail
Very expensive
Thrown in the bin, never having been opened
Why sport sponsorship is a better option
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Creates an emotional connection
Research shows that people involved in sports clubs are more receptive and trust businesses associated with their club. 84% of club members said they have taken action with a business associated with their club. No other advertising medium can offer this.
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Reaches highly targeted audiences
Sponsorship marketing is unique and enables your business to target a specific demographic of people in a defined location, to execute a brand awareness campaign, drive sales, enable a CSR strategy or create an employment branding exercise.
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Social media interaction that works
Harnessing a sports clubs social media and digital following, allows a much more direct route to your target customers than if you were running your own social media campaigns. A club of 1000 followers actually has a direct influencing reach of 25,000+ people.
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Advertising that lasts all season long
The longer your potential customers are exposed to your brand the greater their affinity and loyalty to it. Get 1, 2 or even 3 years of marketing to an emotionally engaged audience. You can spend a lot of money on one off marketing pieces or for the same money engage audiences all season long.