Is your marketing really working?
Hard to stand out
Gets thrown in the bin
ONLY lasts for 30 seconds
Not interactive or engaging
Most get ignored
Paid Digital Ads
Can be expensive
No emotional engagement
Too intrusive – a turn off
Gets less than 10% open rate
Lost – 246 billion emails will be exchanged it 2019
Thrown in the bin, never having been opened
Why sport sponsorship is a better option
Creates an emotional connection
Research shows that people involved in sports clubs are more receptive and react positively to businesses associated with their club. 84% of sports fans said they have taken action with a business that was involved with their sport. No other advertising medium can offer this.
Reaches highly targeted audiences
Sponsorship marketing is unique and enables your business to target a specific demographic of people in a defined location. A club of 500 members actually has a direct influencing network in the area of 2000+, this cant be replicated by any other route to market.
Social media interaction that works
Harnessing a sports clubs social media and digital following, allows a much more direct route to your target customers than if you were running your own social media campaigns, through sponsored tweets and posts.
Advertising that lasts all season long
The longer your potential customers are exposed to your brand the greater their affinity and loyalty to it. Get 12, 24 or even 36 months of marketing to an emotionally engaged audience. You can spend a lot of money on one off marketing pieces or for the same money engage audiences all season long.
Still not convinced then read why these businesses chose sport sponsorship.
Shirt Sponsorship achieves 900% ROI
The Head Partnership
Sponsorship for access to digital & social following
Sponsorship to build a brand in local community
A cost effective alternative to billboards