Is your marketing really working?

Newspaper Ads

Declining audience
Hard to stand out
Gets thrown in the bin

Radio

Expensive
ONLY lasts for 30 seconds
Easily forgotten

Billboards

Very Expensive
Not interactive or engaging
Most get ignored

Paid Digital Ads

Can be expensive
No emotional engagement
Too intrusive – a turn off

Email

Gets less than 10% open rate
Lost – 246 billion emails will be exchanged it 2019

Direct Mail

Very expensive
Thrown in the bin, never having been opened

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Why sport sponsorship is a better option

Creates an emotional connection

Research shows that people involved in sports clubs are more receptive and react positively to businesses associated with their club. 84% of sports fans said they have taken action with a business that was involved with their sport. No other advertising medium can offer this.

Reaches highly targeted audiences

Sponsorship marketing is unique and enables your business to target a specific demographic of people in a defined location. A club of 500 members actually has a direct influencing network in the area of 2000+, this cant be replicated by any other route to market.

Social media interaction that works

 Harnessing a sports clubs social media and digital following, allows a much more direct route to your target customers than if you were running your own social media campaigns, through sponsored tweets and posts.

Advertising that lasts all season long

The longer your potential customers are exposed to your brand the greater their affinity and loyalty to it. Get 12, 24 or even 36 months of marketing to an emotionally engaged audience. You can spend a lot of money on one off marketing pieces or for the same money engage audiences all season long.

Still not convinced then read why these businesses chose sport sponsorship.

Woody’s Shutters

Shirt Sponsorship achieves 900% ROI

The Head Partnership

Sponsorship for access to digital & social following

Towergate Insurance

Sponsorship to build a brand in local community

Reading Storage

A cost effective alternative to billboards